In this video, I explore Product Thinking, a way of approaching building products. The one that puts the customer at the center of everything we do. I chatted with an experienced professional, Anna Kochanowska, who explains how this mindset goes beyond just making products. It’s about really understanding what customers need and how we can meet those needs while also helping the business succeed.
We discuss how Product Thinking isn’t just a skill set but a way of looking at problems and solutions. It’s about taking a step back to fully understand the customer’s needs before creating solutions. By combining this approach with agile methods and a strategic view, Product Thinking helps teams create products that customers love and that work well for the business, too.
Throughout the video, we also clear up some common misunderstandings about Product Thinking. We show how it can be used in all kinds of roles, not just in product management. We also share practical tips on how to start thinking this way in your own work, no matter what your role is. This is a must-watch if you want to make a bigger impact in your organization by focusing on what truly matters to your customers.
Books from the video
📚 The Product Mindset
📚 Radical Product Thinking
📚 The Lean Startup
📚 Escaping the Build Trap
📚 Empowered
📚 Transformed
📚 Sooner Safer Happier
📚 Product Operations
Product Thinking for BAs
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If you have just started reading my blog, I must indicate that you can find many other helpful materials on the blog page. You will find my business analysis digest, my articles, and more! Enjoy!